While at Underground Advertising, I worked on the team that rebranded San Francisco’s Environment Department as SF Environment and developed a new look & feel for the agency. I wrote the new tagline for the Department: “Our Home. Our City. Our Planet.” Later, as Communications Manager at the Department, I worked with a cognitive linguist and a communications firm to design unique focus groups that informed the messaging behind all of San Francisco’s recycling and toxics reduction outreach. During my tenure at the Department, I managed the team that rolled out environmental social marketing campaigns that included grassroots organizing, door-to-door outreach, and tabling, as well as advertising campaigns, branded posters, signage, online customizable recycling signs, TV spots, a website redesign, and an open-source recycling database.